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Explore SolutionsIf you missed our live virtual event on Employer Branding in an Election Year, catch the recap here!
Let’s talk about something we all love (or love to hate): politics in the workplace. When leadership leans into political stances, how does that impact your employer brand and your team’s perception of you? It’s a delicate dance, and if you don’t watch your step, it’s easy to step on a few toes along the way.
Here’s how to stay on your feet and glide through gracefully.
First Things First: Know Thyself
Susan LaMotte, CEO of exaqueo put it best: “It’s crucial to first understand your organization’s stance and boundaries.” Some companies proudly wave political flags, while others stay on the sidelines. Neither is inherently better than the other, but consistency is key. It’s about owning your stance and being clear about what that means for your internal culture.
Leadership needs to be ready to answer, “Who are we, and where do we draw the line?”
If your company’s aim is to stay apolitical, stand firm on that. If you’re going to engage politically, do it authentically—make sure your position is intentional, not just a response to external pressure. And importantly, let your employees know where you stand so they aren’t left in the dark when controversy hits.
Leadership Solidarity: Actions Over Words
Raaj Govintharajah, Founder and CEO of The Martec weighed in on this: “Organizations need to be intentional, not just at an organizational level but at a leadership level.” It’s all about solidarity—don’t be the company that preaches one thing publicly while the C-suite is whispering the opposite over coffee.
That’s a recipe for distrust, and the last thing you want is employees rolling their eyes when leadership speaks.
Communicate, Communicate, Communicate
When leaders choose to take a political stance, they must work closely with their communications and risk teams. Sonji Young, Chief Diversity, Equity and Inclusion OfficerChief Diversity, Equity and Inclusion Officer at SAIF Corporation highlighted the need to measure the risks before speaking out: “Make sure you’re working closely with your communications team to shape your messaging and connect with risk professionals to navigate potential challenges confidently.”
The takeaway? If you’re taking a political stand, be prepared to stand by your words and anticipate what might come next.
Risk vs. Reward: Choose Your Battles Wisely
Whether it’s a particular issue or a broader political stance, weighing the risks is crucial. And remember, just because one company’s leadership takes a stand doesn’t mean you have to.
Your decisions should reflect your culture, your people, and your goals—not just the pressure of the moment. No one wants to be caught flat-footed because they followed the latest trend without considering the blowback.
Authenticity Is the Name of the Game
LaMotte drove home that employer branding is about authenticity. Whether your company aligns with specific political views or intentionally chooses to stay out of politics, it must be authentic. That way, both current employees and potential hires can decide if your organization is the right place for them.
It’s a matter of being clear on who you are—and then standing tall behind that. In a world where there’s increasing scrutiny on corporate actions, authenticity can make or break your brand.
