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Google plans to stop all investments in the Google Jobs Ads product by the end of Q1 of 2024. RecruitmentMarketing.com has received confirmation of this strategic shift from one of Google’s beta partners.
While the organic job listing feature is expected to remain, the recruitment marketing and talent acquisition industry has expressed disappointment over the decision to discontinue the paid job ads service, according to early reports. This tool has been a staple for many in the field, offering a large platform for reaching potential job candidates.
This announcement comes on the heels of significant layoffs within Google’s ranks, suggesting a possible realignment of the company’s strategic focus. Just two weeks prior, Google reduced its workforce by ‘hundreds’, affecting roles within its advertising sales team globally. This decision appears to target the Large Customer Sales (LCS) unit, indicating a pivot towards the Google Customer Solutions team (GCS) as the central ad sales team.
The layoffs extend beyond the sales team, touching various departments including those dedicated to Pixel, Fitbit, Nest products, engineering and Google Assistant teams. While Google has not confirmed the total number of layoffs for the year, estimates indicate that the cuts have exceeded 1,000 roles across multiple divisions.
The industry reaction has been one of concern, as Google’s Job Ad sales teams have been instrumental in connecting employers with top talent. The recent layoffs and the decision to sunset the Google Job Ads investment may signal a shift in how the company views its role in the recruitment marketing ecosystem.
RecruitmentMarketing.com will continue to monitor the situation and provide updates as more information becomes available.
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