What an odd topic for an episode about what (employer) branding really is, isn’t it?
If I got your attention with it, you are in for a treat.
This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities.
While appearance, as in the visual identity, does have a big role in branding, it’s not the starting point. But it is the point that catches attention, forms and divides opinions, at best!
In this episode of the Building a Modern Employer Brand podcast, I aim to clarify what branding an organisation or a person means and requires because it is different to branding products.
For this purpose, I’m using something we can all relate to: ourselves and how our appearances, personality and style choices impact how others perceive us and how that can also drive our success building a career in employer branding.
👉 If you want the text version, jump right here >
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/
Connect with me on:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
