Do you have a marketing funnel for your employer brand? An HR marketing funnel gives you clarity over what actions to take and in which strategically chosen media and channels. If you recall, in episode 6 I spoke about the Candidate Journey of the Information Era. I drafted that journey for you to simplify what Building a Modern Employer Brand really is about. During the candidate journey, we do consistent and planned actions of marketing to invite and engage with our ideal talents until they are ready to apply for our jobs. Having a planned HR marketing funnel linked to this journey gives you better clarity and control over the media you use for your marketing actions. In this episode: 💎 What is an HR marketing funnel? 💎 What are the benefits of having one and sticking with it ⏱34:03 min 🔗 Read the complementary blog post at: 🎧 Listen to episode 6 about Candidate Journey: https://soundcloud.com/modernemployerbrand/podcast6 Connect with me on socials! Follow this podcast handle on Instagram: instagram.com/hr_podcast/ Follow me on Instagram: instagram.com/rantanensusanna/ Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/