We talk Employee Advocacy with Ben Donkor, Social Media, Online & Innovations Analyst at BT and also Chief Blogger & Analyst at Link Humans.

In this episode, Ben answers these questions and more:

1. What is Employee Advocacy?
2. Why is Employee Advocacy important to companies and brands?
3. And how is Employee Advocacy beneficial to employees?
4. How can a company get started with Employee Advocacy?
5. What are the common pitfalls that companies should avoid?
6. How do you measure results on an Employee Advocacy programme?
7. What are some companies that are doing Employee Advocacy right?

Connect with Ben on Twitter: @FR314.