Join John Graham and Charlotte Marshall, a leading voice in employer branding, as they explore what it takes to create authentic, impactful brands. Charlotte shares her journey of building an employer brand in just 78 days, the power of storytelling, and the integration of diversity recruitment into branding. They discuss key challenges, including measurement and education, and highlight the importance of personal branding, thought leadership, and creating meaningful experiences. With insights on AI, transparency, and empathy, this episode offers actionable advice for employer brand professionals at all levels.