In this episode, John Graham and Hassan Al-Hindwan explore how merging marketing and HR can create powerful employer branding strategies. Hassan shares insights on co-creating EVPs, fostering collaboration between internal teams, and aligning branding initiatives with organizational goals. They discuss the importance of authenticity, transparency, and a focus on diversity and inclusion to build trust and engagement. With practical advice on activation and measurement, this conversation is a must-watch for professionals in employer branding, recruitment marketing, and talent acquisition.