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If you like this post on the best employee stories in tech, check out our other industry-specific posts. We share the best employee stories in finance, healthcare, hospitality, and manufacturing.

In the ever-evolving technology industry—where innovation is the norm and competition for talent is fierce—company culture has long been the biggest differentiator.

While it’s easy to think of tech company culture in terms of ping pong tables and free food, our recent research on the state of career site content shows that top tech companies are leading the way in communicating more substantive topics, too, especially DEI. ​​

In fact, 76% of tech companies included in the 2024 Fortune Best Places to Work list feature employees in DEI content on their careers page and 82% highlight Employee Resource Groups — both ranking far ahead of the average across industries of 31% and 58%, respectively.

In this post, we share five ways technology companies are bringing their company culture to life, supported by real examples.

The Knot Worldwide: Why Your Tech Matters

From dating apps to accounting software, tech companies exist to solve real customer problems. The secret to successful growth lies in attracting team members who are truly aligned with that mission: Passionate team members code the most intuitive interfaces, create the most engaging marketing campaigns, and inspire fiercely loyal brand advocates.

Sharing employee stories that show why your tech matters will help attract these engaged team members.

Take Leah Calabrese, an Account Executive at The Knot Worldwide. Leah is truly invested in helping venues build their presence on WeddingWire and The Knot. During her often two-hour consultation calls, she digs deep to understand how TKWW’s products can help small business owners achieve their dreams. “I’ve definitely found my ‘thing,’” Leah shares.

Interactions: Speak Their Language

When you’re creating employee story content for technical positions, don’t be afraid to get technical. When you speak the language of your target audience, you spark more interest and get them excited about the nuances of the role.

That’s just one of many reasons why employee stories are such a powerful way to bring your company culture to life. In this video, Mahnoosh dives into the technical details that excites her most about her job.

Dropbox: See It, Be It

When it comes to recruitment marketing content, candidates want to see and hear from employees who remind them of themselves. See it, be it.

We love Sheila Wakida’s story at Dropbox because it highlights the attributes that have made her a successful technology leader: thriving in ambiguity, seizing opportunities, and maximizing her network within the company, all backed by real examples from her career.

In addition to giving great insight into life at Dropbox no matter who you are, Sheila’s story is very effective for building trust with aspiring female leaders in tech.

DCU: Tech Role, Not a Tech Company

As more and more companies are incorporating technology into their products and services, many non-traditional technology companies in finance, manufacturing, consulting, and more are competing for top technical talent.

To improve brand awareness with these key candidates, share stories from tech team members that show innovation in action and how you use technology to further your mission. We love this example from Digital Federal Credit Union (DCU) because it addresses the stigma that credit unions are behind in technology by sharing real examples of innovative technology happening at the organization.

Superformula: How We Work

With flexible work becoming more common, how and where people work is a key consideration for talent. Whether your company is fully remote, in-office, or hybrid, it’s important to share stories from your team about how they collaborate and get things done.

In this video from the digital agency Superformula, product manager Andrea Chaves talks about how remote work has improved her personal life while still allowing her to excel in her role.

Employee stories in tech are the best way to bring culture to life

These videos don’t just share stories—they reveal the people behind the tech, showing that innovation is driven by real individuals. By highlighting these experiences, companies connect with prospective employees who are looking to be part of something impactful, not just a job.

The post Innovating Together: The Best Employee Stories in Tech appeared first on Stories Incorporated.