The Marketing Millenials
Bored of the same boring marketing podcasts? If you’re looking for insights from some of the sharpest operators in the business, then The Marketing Millennials is the podcast for you.
What do customer acquisition and funnel hacking have in common? You gotta have the latter to do the former—and Joey Steger’s got the guide to do it this year. We’re talking ad spend up and down the funnel. Ideally, you want to spend a lot at the top, but you...
It’s no secret that athlete marketing is on the rise—and the people behind it are only getting started. This episode’s guest, Elizabeth Montavon, is a pro water skier AND marketing pro. Not only is she a champion, but she and her company Parity aim to empower athletes, their brands, and...
Don’t believe the noise: clickbait is GOOD. At least, that’s what Daniel and Jay think. Clickbait often has a bad rap, but it’s just a part of human nature: we want to read things that grab our attention. So, you should definitely lean into it, if you can. What are...
We’re back with another solo episode—and Daniel is here to give some tips about buying and implementing marketing tools. As an ops person, you gotta know how to streamline your processes without compromising quality. How do you get your team onboard? Really, you should think about marketing the tool internally,...
Blue Monday—the third Monday of January, where people give up on resolutions—is coming. And it’s time to use it to your advantage. Daniel and Jay talk about how holidays and “fake” holidays are often low hanging fruit when it comes to marketing campaigns, but they’re a great way to stay...
Newsletters are one of the MOST underrated assets for B2B companies. They’re important, they keep your audience engaged, and you don’t even need a ton of resources to get it started. This week’s guest is Matt McGarry, the Newsletter Guy, whose mission is to bring these ideas to life. You...
You NEED to be on LinkedIn. It might be cringey or embarrassing for some, but it’s a great way to market yourself, your experience, and your company. Headlines are more than just a Drake song—they’re YOUR first impression. Who are you? Why should others care? Daniel talks about why your...
It’s time to get into consumers’ heads as we head into the new year. What are they thinking about? What are they prioritizing? Daniel reminds us about email woes: your unsubscribe button may be more active as a part of people’s New Year’s Resolutions. The solution? We have to double...
