It’s no secret that athlete marketing is on the rise—and the people behind it are only getting started. 

This episode’s guest, Elizabeth Montavon, is a pro water skier AND marketing pro. Not only is she a champion, but she and her company Parity aim to empower athletes, their brands, and more. Every athlete has a story to tell. How do you leverage that in an authentic way?

And, athlete marketing isn’t all about fancy cars and the hottest clubs. For many athletes (especially women), being vulnerable and sharing realistic content is something that’s becoming more common. How can marketers help them grow their presence even further on social media?

Plus, Elizabeth shares some advice for parents with young female athletes. 

If you’re a sports fan or if your Instagram following tab has a ton of athletes on it, this is the episode for YOU. 

Follow Elizabeth:

LinkedIn: https://www.linkedin.com/in/elizabethmontavon/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com