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The advent of AI continues to redefine job roles and required competencies. However, as LinkedIn’s 2024 Most In-Demand Skills report reveals, human abilities remain critical for career advancement even with increasing automation.

The Need for Human-Centric Skills

LinkedIn’s top skills continue to emphasize soft skills that things like AI can not replace. If you’re interested in strengthening these skills, LinkedIn provides a free trial to LinkedIn Learning for professional development, as well as the top courses for each skill.

LinkedIn’s 2024 Most In-Demand Skills:

1. Communication
   • Learn: Communication Skills for Modern Management
2. Customer service
   • Learn: Customer Service Foundations
3. Leadership
   • Learn: Top 10 Rules for Highly Effective Leadership
4. Project management
   • Learn: Project Management Skills for Leaders
5. Management 
   • Learn: Coaching and Developing Employees
6. Analytics
   • Learn: Learning Data Analysis: 1 Foundations
7. Teamwork
   • Learn: Teamwork Essentials: Stand Out as a Valuable Team Member
8. Sales
   • Learn: Increase Sales with ChatGPT
9. Problem-solving
   • Learn: Strategic Thinking Tips to Solve Problems and Innovate
10. Research
    • Learn: How to Research and Write Using Generative AI Tools

As technology handles routine work, human strengths like communication, strategic thinking and adaptability create unique value. Recruitment marketers must showcase these capabilities in employer branding to attract talent who appreciate them over technical skills alone. 

Fostering durable skills internally also builds resilient teams that can be enhanced even further with AI.

Adaptability and Continuous Learning

With “adaptability” rising as the most in-demand skill, continuous upskilling is mission-critical. Maintaining relevance means proactively expanding one’s skills and embracing new challenges. Both candidates and employees must take ownership of their development through various learning opportunities.

Equipping people with resources like LinkedIn courses promotes organizational adaptability. Enabling such continual growth and reinvention ensures your team can handle rapidly evolving responsibilities in the age of AI.

The role of the recruiter isn’t changing. It’s already changed. Stay adaptable.

Recruitment Marketing and AI Strategies

LinkedIn’s use of quantitative hiring data also holds key learnings you’re looking to refine your recruitment marketing strategies. You can spot in-demand skills by analyzing trends across talent acquisition touchpoints. These insights allow you to build suitable workforce capacity through future-focused recruitment and targeted training programs.

As this LinkedIn report demonstrates, despite technological disruption, human talent remains the ultimate differentiator. Organizations that attract and develop adaptable, well-rounded teams equipped with durable human skills (enhanced by the use of AI) will sustain competitive success in this new age.

For the top AI tools to help your recruitment marketing efforts, visit our marketplace now. Happy hiring!

Rod Hess

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Rod Hess is a marketing mad man, but more Doc Brown than Don Draper. Rod is the Content Marketing Director for Talivity (formerly RecruitmentMarketing.com) and has been working in online marketing and advertising for over 15 years. He's been featured in publications like Forbes and Mashable. If you catch him tapping a pencil or bouncing his leg, it's because his brain never turns off. He's just dreaming up his latest AI scheme.