The Employer Brand You Built vs. The One AI Describes

Candidate research used to spread across your career site, your awards coverage, your Glassdoor page, and a dozen other places where you had at least some influence. Now a candidate asks ChatGPT, Claude, or Gemini one question and gets one answer, assembled from sources your team didn't write.

Graham Thornton and Mona Tawakali break down what's actually happening inside that answer and what employer brand teams can do about it. Graham walks through how an AI answer gets built, what the citation data looks like across the employers Talivity has measured, and why unbranded questions matter more than branded ones. Mona covers why most EVP language can't be cited in the first place, and what it looks like rewritten so it can be.

You'll leave with:

• A clear picture of who is currently answering candidate questions about your company

• Three tests you can run against your own EVP language on the call

• What an EVP pillar looks like rewritten as content AI can actually cite